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Case Study

Luxe Posh Place Generated $47,600 in Projected Lifetime Revenue From a New Device Launch

📍 San Ramon & Danville, CA 📅 3-month period ⚙ Cartessa EVERESSE RF
$47,600
projected lifetime revenue
53x
projected return
34
new leads booked
3 mo
timeline

The Practice

Luxe Posh Place is a single-location medspa in San Ramon and Danville, CA, owned and operated by a nurse with a background in burn ICU care. In its first year of operation, the practice built a patient base of roughly 600 patients primarily through injectable services.

The Challenge

After investing in a Cartessa EVERESSE RF device and several new treatment modalities, the practice needed a structured way to introduce those services to patients who only knew them for injectables. The existing patient base was familiar with one service category, and the practice needed to expand awareness and drive bookings for entirely new treatment types.

The practice needed a structured way to introduce new services to patients who only knew them for injectables.

The Solution

By placing an Opaline personalized quiz on their website and promoting it via Instagram, Luxe Posh Place gave their audience a way to discover treatments they didn't know were available. The quiz educated patients about the new device and treatment options while capturing their contact information and treatment interest.

Strategy
Personalized quiz on website + Instagram promotion
Device
Cartessa EVERESSE RF
Patient Base
~600 existing patients (primarily injectables)
Goal
Cross-sell new treatment modalities to existing + new patients

The Results

Within three months, the practice booked 34 new leads, generating a projected $47,600 in patient lifetime revenue. That represents a 53x projected return on their Opaline investment. The quiz didn't just generate leads. It pre-qualified them, so the front desk team knew exactly what each patient was interested in before they ever picked up the phone.

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