Our Story

Fashiontech and ecommerce veteran with 15+ years of experience building digital experiences for brands like Neiman Marcus, Celine, Harrods, The Row, Armani, St Laurent, Valentino, Club Monaco, Target, and L.L.Bean, to name a few. She founded Opaline after navigating the confusing aesthetic space firsthand. Not only is she the patient herself, she's spent her career selling to the exact consumers practices are trying to convert. A self-proclaimed skincare junkie, (passing that on to her two girls) she's passionate about making aesthetic treatments more understandable, approachable, and accessible to more people.

AI and infrastructure leader at the forefront of applied machine learning for companies like Airbnb, Grindr, and Tinder, to name a few. James has been building alongside Lotti since their ecommerce and fashiontech days, bringing deep experience in scaling high-performance digital systems. At Opaline, he architects the AI and infrastructure powering our quiz engine and conversion tools. He builds the brains behind the product, equally productive poolside or at a standing desk — turning complex AI into practical, revenue-driving systems that just work.

Trained engineer. Columbia MBA. Former McKinsey operator. James has led Product at ML martech company Rokt and ran R&D & Marketing for publicly listed Swiss telecoms ASCOM. At Opaline, he doesn't just keep the trains running, he builds the tracks. James is the operational backbone, strategic brain, and unofficial sounding board for the entire team. If it touches product, growth, or execution, he's probably already thought three steps ahead. Calm under pressure and relentlessly analytical, he makes the complex look simple.

Revenue wizard. Marketing creative mastermind. Chanelle drives Opaline's growth strategy and client acquisition with a rare blend of industry fluency and marketing precision. She grew up in the aesthetic world, her father is a well-known plastic surgeon in California, giving her firsthand insight into how medical providers think and operate. Her experience at HubSpot, MEDITECH and as the founder of her own agency, Little Rev Engine, Chanelle understands both the realities of running a medical practice and the discipline required to market one effectively. She bridges the gap between provider mindset and performance-driven growth, helping practices scale in ways that actually make sense.

With over a decade of experience in wellness and aesthetics technology, including her time at Styku, Gisselle brings deep industry expertise and a results-driven mindset. She holds a master’s degree from the USC Marshall School of Business and competed as a student-athlete at UCLA. At Opaline, she's responsible for predictable growth by aligning marketing and sales, optimizing the pipeline, and turning product value into measurable business outcomes. Her experience enables her to help practices turn product value into measurable growth.

Design leader with experience at Macy's, NS1/IBM, and other high-traffic digital platforms. Annie has redesigned checkout flows that lifted conversion 12%+, built B2B design systems from scratch, and led cross-functional product teams. At Opaline, she shapes every pixel of the patient-facing quiz experience and the practice-facing dashboard. Annie makes complex clinical logic feel intuitive, turning a quiz into a moment of clarity for the patient and a lead-gen machine for the practice.

Healthcare-focused designer with a background in patient-centered UX from Mantra Health and Tempest. Austin brings deep empathy for the patient journey to every design decision. At Opaline, he works on making the quiz and dashboard experiences feel effortless, accessible, and human. From wireframe to final pixel, Austin ensures every interaction reinforces trust and transparency.

The first voice our clients hear. Wendy brings the kind of warmth and empathy that can't be trained. She's a mom, a patient, and our frontline partner in making sure every practice feels supported from day one. When you reach out to Opaline, Wendy's the one who makes you feel like you've been a client for years.