How patients discover your practice is changing fast. Google killed Q&A and replaced it with AI. Likes don't matter anymore, saves and shares do. Here's what's actually happening and what to do about it.

This blog explores the critical role of understanding customer intention in the modern digital world, emphasizing the transformative power of AI. By decoding the "why" behind customer actions, businesses can create personalized, intention-driven strategies that enhance relationships and drive loyalty. With insights on AI tools and ethical engagement, this piece highlights how practices can stay competitive in an ever-evolving market.

Lifecycle marketing helps engage clients at every stage, from leads to loyal advocates. Generating leads involves attracting interest, while nurturing focuses on building trust and guiding clients to book. Retention requires segmenting clients, understanding their intent, and offering personalized treatments, proven to boost bookings, as highlighted in a Zenoti report. Use tools like CRM software and personalized follow-ups to create meaningful, long-term relationships.

Exploring the intersection of AI and aesthetics, this blog highlights the transformative role of technology in modern beauty practices. From AI-powered facial analysis to personalized treatment recommendations, discover how tools and innovation are reshaping the aesthetics industry.